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By Sofia Perez

[Published by Forbes, July 1, 2025]

Set in the idyllic natural landscape of Western North Carolina’s Blue Ridge Mountains, the city of Asheville is known locally as “Foodtopia.” That self-appointed moniker is more than just a clever bit of branding. While it is a small metropolis—just 95,000 people within the city center—it’s surrounded by vibrant rural communities and small farms. More than a dozen weekly farmers markets…

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